Beauty is in the details.

When brushing, work through smaller sections from the ends upwards, gently supporting the hair above the bonds as you go. Use only a brush with flexible or boar bristles and no balls on the tips, as these could catch on the keratin bonds.

Never wash your hair with your head bent forwards. Gently massage the shampoo into the scalp in a vertical direction. Apply masks and nourishing conditioners from the mid-lengths to the ends, avoiding direct contact between oils and the keratin bonds.

Never go to bed with damp hair. Before going to sleep, dry your hair thoroughly from roots to ends and braid it into a loose plait. A silk pillowcase helps prevent friction during the night and protects the smoothness of the cuticle.

As your own hair naturally grows and sheds, the keratin microcapsules need to be professionally removed, re-keratinised and moved back towards the roots every 8 to 12 weeks.